We know that many designers, from creative houses or individual freelancers, may not have the full range of skills needed to build compliant business websites or just want to build them quicker. There's a whole range of technologies out there that can all baffle more than aid the creative process.
Diversity is an "all in" package of web services that you can resell to your clients either as a full replacement service for your current web activities or used in a pick'n mix approach where you can decide the services that best suit the project.
Here's what's in a typical Diversity package...
Hosting for your website
The foundations that every Diversity website stands on is our hosting service, built around our own network of hosting servers. This allows us to manage every aspect of your hosting with us, from purchasing domain names and managing their individual records, to hosting your website and e-mail on one of our premium business web servers. We can tailor your package to your specific business needs or on a client to client basis.
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Creative assistance
We're designers and developers ourselves, we've all worked for creative agencies or as freelancers / contractors in the web industry since the dawn of time... well, since the webs HTML emergence in the mid 1990s. That gives us a head start over many others as we know where the roots of the web had been planted, how it has evolved of years and what to expect next.
At any stage during your consultation with your client, we can assist you in the creative process, offering our experience on translating a client proof to reality and utilising our development skills in JavaScript, jQuery and ASP.NET to add customised web apps to your clients site.
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Content Management System
The Diversity CMS is the beating heart of our service, its what enables you to create your website quickly and easily, and gives your clients control to edit the sites content, leaving you time to make more websites. Optimised for use in modern browsers, you can login at any time to manage the sites content, upload new templates, publish to a preview server for testing, then publish to the live server. There's so much the CMS does it's worth reading this page if you want to know more.
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Search Engine Optimisation
Websites published by Diversity CMS are URL friendly and create a physical page structure rather than a virtual one as many other CMS' do. The advantage is any page a search bot arrives on is real, with real links to other real pages, no dynamic data to confuse the search engines. Search engines tend to like that.
Also our business web servers are fast, real fast, offering nippy page deliveries to client browsers, a must in this day and age, especially as search providers look to new ways to improve search results based on quality of content and page loading times.
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A Managed Service
Diversity is not a Do-It-Yourself package, which many other offerings are, where you need to do all the research, testing, implementation and support of different technologies yourself.
Diversity is a managed service which means we either do all the hard technical work for you, or more commonly, we partner with you, sharing the responsibility of developing and managing the website, handing over aspects of it back to you after launch.
As we've developed and own every element of Diversity ourselves, there's no "middle-men" to get through for adding features to the CMS or customising the package to your requirements. We really are a one stop shop.
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SEO & Usage Statistics
It's no good having a website if no one knows where to find it. We've helped improve every client's website in search engine rankings from the search friendly output created by our CMS that allows all search engines, not just Google, to slurp up your web page content improving the quality of your search rankings. Use our own statistical service or a 3rd parties to record and manage the usage to your website, following the trends set by your users and generating marketing campaigns based on this data.
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Advanced Web Development
Draw upon our extensive knowledge of front-end web development using JavaScript, jQuery and other scripted technologies. Or for more complex requirements, we'll use our software engineering skills to create a plug-in for the CMS such as a Customer Relationship Manager (CRM), Subscription service with account management (both user and site administrators) with re-occurring payments, a video streaming services or customised e-commerce service, or how about a letting agency with a Facebook like portal? The list of software engineering projects we've worked on in 14 years is vast!
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Advice & Support
In a business environment, we find clients are more keen to see a service where there is just one contact for all support services, rather than a multitude of phone numbers and support agencies to call. All support is handled by us, in-house based in the UK. We primarily deal directly with you, rather than your clients, but we also offer online support documentation and FAQs via our support site that you or your clients can dip into.
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